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All told, the dating services industry is expected to generate .1 billion this year, and nearly 70 percent will come from the thousands of dating websites across the globe.

But even though the industry as a whole is growing, not all online personals sites are created equal, and analysts say only a select few make for good investments. Others focus on niche markets like race, religion and ethnicity.

_________________ Mark Brooks operates a boutique consultancy that exclusively serves internet dating and social networking companies. Engineering Management from the University of Hertfordshire (near London), online dating was just beginning to take shape on the message boards and forums of the internet. By 1998, Mark saw the potential that the internet held for helping people connect and moved to California and started an adventure and social events club serving Silicon Valley that grew to 3600 members, and then help start eturn (now Remoba), an early competitor to Plaxo.

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More Americans are shopping for love online these days, and industry analysts say there's an opportunity for investors in the emerging trend.

A recent report by Topeka Capital Markets finds that the combination of tough economic times, a rise in the number of singles, social media and mobile technology is causing a resurgence in the "fast food dating" business of online personals. people are a lot more comfortable posting their personal information online.

We’ve all had times where we felt we couldn’t live up to someone’s expectations and describing your ideal date so rigidly can do exactly that.

Saying you want a non-smoker with a good sense of humour is fine, but mentioning that you’d also like them to love animals, look like a catwalk model, earn millions and be passionate about sci-fi is a little too far.

He left Friend Finder with Dr Zhang to help design and build the personality profiling based diet site, Diet.com, and then worked as VP for to overhaul the site design and acquire a speed-dating company and expand it into 70 U. 'OPW' has become the #1 online resource for the business of online dating and matchmaking. Mark's expertise in the industry has made him a regular keynote speaker at conferences around the world and a highly sought after consultant to internet dating and social networking companies. Mark is currently the President of the Internet Dating Executive Alliance.